Search Engine Optimization (SEO) involves making changes to a website to improve relevance, popularity and rankings for targeted keywords and key phrases”….
SEO works through optimizing specific landing pages in your website for popular keywords so that when consumers type those keywords in Google, Yahoo, MSN, Bing, or Ask, the optimized page appears in the top 10 search results. The more competitive a keyword is, the more time or SEO is required to acquire a higher search engine position.
Search engine optimization involves optimizing your pages for relevant keywords to funnel visitors to your website to generate leads, traffic and online sales. With competition flanking your business on all fronts, understanding the competitive landscape of online marketing, the application of SEO friendly web design and the value of keyword-rich content can provide added leverage to ethically acquire a larger percentage of online market share.
What is Search Engine Optimization?
Search engine optimization involves 3 basic steps: On page optimization, Off page optimization and Link building.
On page SEO fine-tunes your landing pages to improve the relevance score of the page for targeted keywords. On page optimization involves modifications to content, meta tags, site architecture, anchor text/internal links, navigation, sitemaps and naming conventions to help search engines derive context and assign relevance to your pages.
The second facet of SEO is called Off Page Optimization and involves increasing the popularity of important web pages through building links from other sites (via co-citation and peer review). By getting relevant links to your website from a diverse array of websites that are trusted by search engines, your website becomes more trusted and inherits a valuable ranking factor known as hub status or website authority.
After the on page SEO is implemented, the off page / link building and promotion helps your pages cross the tipping point and achieve a higher position in search engines for a broader array of keywords.
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Using targeted keywords to Increase market share to prospects already looking for products and services like your own results in nVision, LLC
SEARCH ENGINE OPTIMIZATION—ONLINE MARKETING SEO Increase market share to prospects already looking for products and services like your own results in higher conversion and higher ROI(return on investment) for every marketing dollar spent.